The Story Behind Obviously Organic

🌿 The Story Behind Obviously Organic 🌿

From tradition to pharmaceutical precision – a journey of purpose, passion, and purity.

Arie Hollenbach’s journey with natural health began with one of South Africa’s most trusted herbal tonics – Traditional Timjan. With deep roots and a loyal following, Timjan has helped thousands of people experience the healing power of nature for over 50 years.

But as regulations tightened and expectations grew, Arie realised something critical:
To truly honour the potential of herbal medicine, it needed to be manufactured to pharmaceutical standards – with transparency, traceability, and quality at every step.

That realisation sparked the birth of Organic Health Production, a certified pharmaceutical-grade manufacturing facility based in George, Western Cape. Designed specifically to meet the highest quality standards for herbal medicine, this facility became the foundation for something bigger.

In 2025, Arie took the next bold step – he trademarked and launched a new generation of herbal wellness:
Obviously Organic™.

The first product under this new brand, Obviously Organic Organ Support, was carefully formulated to help support the liver, kidneys, and gut using only natural, plant-based ingredients – no shortcuts, no compromise. It represents everything the brand stands for: clean, honest, functional herbal remedies that people can trust.

Obviously Organic™ is not just another label – it’s the future face of Organic Health Production. As the range grows, it will become a cornerstone of the company’s mission:
To bring herbal medicine into the modern era – with integrity, efficacy, and care.